The launch is timed to market Perry’s Prismatic Globe Tour, which will hit 62 arenas in North America beginning June 22 just after kicking off in the U.K. final month. The film is obtainable to Perry’s Facebook fans initially in the U.S., Canada and the U.K., for a rental fee of $4 to watch on the site for a 48-hour period.
GoPro camera leverages this kind of fan interaction on its Facebook web page. Its recent ” I Appreciate My GoPro ” contest asked fans to submit a GoPro photograph that communicates “that epic moment, that photo that you showed all your friends, that photo you could only get using a GoPro camera.” Fans wrote captions for their pictures and submitted them to the corporation over Facebook. Then GoPro fans voted for the top 50 entries to advance to the finalist round.
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